Rhetoric of the Image Essay Example | Topics and Well Written Essays - 500 words

Rhetoric of the Image - Essay Example The image may be frank or empathetic depending on the user and the message needed to be passed across (269). To understand and get the meaning of the image in a piece of work, knowledge of signs is important especially in the advertising field. Any image may denote a coded message, a linguistic message, or a non-coded iconic message and require a lot of reading to separate the meaning. The image may contain a cultural and a perpetual message in which the image has the literal meaning as depicted by the symbols. The linguistic message forms images that do not contain any words, and one would need to revisit illiterate societies to get the pictographic meaning of the image. For example, the appearance of a book cover is an image with a lot of meanings and may depict some of the information contained in the book (273). The linguistic message is present in almost all the images especially in the field of mass communication such as the title, caption, and comic strip. There are two functions of the linguistic message in the iconic message, which are the anchorage and the relay. All images contain signs that the reader need to choose while ignoring others as in every society there are various techniques to resolve various signs. The linguistic message is one of the techniques to counter the challenge. For symbolic messages, linguistic does not play any part in the identification but can aid in the interpretation to give a meaning of the image. In other cases, the anchorage may be ideological suc h as in Advertisements and its purpose is to direct the readers and enable them to avoid some and receive other through dispatching them. Anchorage is very common in press photographs and advertisements in which the function of the relay is not common such as in cartoons and comic strips (274). The denoted image allows for the distinction between the literal message and the symbolic

The leading health indicator as defined by Health People 2020 Essay

The leading health indicator as defined by Health People 2020 - Essay Example The indicators are useful in assessing the health rate of the nation, to facilitate collaboration in different sectors and in motivation of action in different levels to ensure there is improvement of health in the American population. The ability of an individual to have access to health services has effect on many aspect of life. However, there are many Americans who lack primary care providers to receive medical services. This is an issue addressed by leading health indicators as defined by Health People 2020. People who do not have medical insurance are more likely to lack medical care as a result of high costs. It is important that these people receive medical insurance or medical care at affordable costs. To improve the nation’s health there are things that are key such as routine screens and immunizations. The services prevent and detect illnesses to provide treatment (Healthy people,